Finding potential clients is always the most important task for a property manager. A potential client may refer to any person of any age with intention to take properties on rent. But recent trend in the USA shows why the property managers should target the Senior renters more than anything else. According to the Census Bureau, currently, there are about 40 million Americans aged 65 or more which will rise above 80 million over the next 25-30 odd years’ time. Despite the fact that senior renters are more expected to have home after all the efforts they have given in their lives there remained about 5.5 million renters over the age of 65 in 2011. This is going to increase over the next 8-10 years by a good margin. These are some of the reasons why targeting senior renters would be of huge importance to the property managers.
Following are some of the tips for the property managers to attract the senior renters.
Affordable Costing:
Affordable costing is one of the priorities of the senior renters. It’s not surprising that a man above 60-65 years’ of age looks for affordability in costing. He/She may have a certain amount of budget to spend in a month on rent and if a property manager can offer him/her a property within his/her budget, it will work both in favor of the property manager as well as the senior renter.
Giving importance to their choices:
In general cases, the choices of a 60+ years of old and a person below 40 years of old cannot be same. Therefore, importance should be given what the senior renters like most, what they expect and what will mostly drive them to take a specific property on rent. A property manager should give importance to these things in order to attract a senior renter.
Offering Innovative Services:
The term ‘innovative’ may indicate a broad range of ideas. As far as renting properties to senior renters is concerned, the term indicates some facilities or services that happened either never before or only a few times. Offering temporary rehabilitation is one of the innovative services or facilities a senior renter would love to have from a property management service. In recent times, temporary rehabilitation has gained huge popularity among the senior renters. Specialists in property management predict that inclusion of temporary rehabilitation will help the property management services to attract more senior renters than ever before.
To conclude, quality is always more appreciated that quantity. A property management service must not think about how many senior renters they can have to take their properties on rent. Instead, they should think about how much facility they can provide the senior renters with. A property manager should have positive attitude towards the senior renters. At the same time, they should also provide the senior renters with as many facilities as they can. These will surely have an impact on the success of a property management service.